When someone takes action on your advertising, do you have a plan to keep them moving?
Literally Give Them A Mechanism To Return.
Ok so the ad. did its job, they moved and landed on one of your properties. Are you just going to let that be it? No, You're not. You are going to milk this moment even more.
"Wow!" Them So Much... That When They Leave, They Tell The Story.
They showed up for the dangling carrot. you gave it to them, you even gave them another one to increase a sooner than later, return trip. But the best part is, while they were here, you opened their eyes a little more about your value and why they need you in their lives more often. You even pointed to things that could further add value to their existence. They felt taken care of while they were in your playing field, and they feel like they got a win. See, you understand that you weren't just handling one person. it was them and 10 people they know. Your customers are influencers. make sure they are equipped to be such, in the most advantageous way possible. Not only that but you should capture their story right now on the spot too. get a testimonial.
So You're Ad. Created A Moment With Them...What Are You Going To Do With It?
The Ad did its job. It created movement toward you. The Prospect has arrived into your business ecosystem. Now is when you create the ROI. Now is when you do the work.
